Why are you making it harder for yourself?

Ok, hopefully, a simple question for most of you.

Q: Can you tell me (via the comments section) one of the key reasons why these agents were displayed at the bottom of a Google search for “estate agents in Camberley”?







Here is the second question, why were these agents (most of whom are ‘upfronters’) displayed at the top?
attraction marketing



What is a shame, is all of the Estate Agents above have recognised that to place yourself directly in front of customers is good business. Just some are better at it and probably have someone looking after their PPC account for them.

Google were the pioneers of ‘Attraction Marketing’ allowing us to place our brand, services, and products directly in front of customers who are searching for us. Our more traditional methods are basically called ‘Interruption Marketing’ meaning we deliver an advert in front of customers when they may not be directly looking for us at that time.

Clearly, both methods produce results, some better than others. If you currently do not have PPC in your marketing strategy, it may be time to look into it. If you do and you are appearing at the bottom of the results then you may be facing 15% fewer clicks than those at the top of the page. It doesn’t have to cost much and the display position is NOT JUST ABOUT HOW MUCH YOU SPEND. Google changed the way ADs are displayed around Jan 17, dispensing of the adverts that used to appear on the right-hand side of the search results. The current ads ( snack packs ) are larger and positioned around, not just cost, but also a quality score that Google applies to your website. Relevance is critical because if your advert always sends people to your home page then you have about 8 seconds to convince them to stay. If however, you deliver your visitors to a relevant landing page then they are likely to stay a while.

What I like most, is what I have liked about Estate Agency and the best way to sell your clients home, Performance Related Results, meaning you only pay for a resulting click through, just the same as we work.

February 24, 2018
Read more
September 19, 2017
Transparency is Everything!
Read more

“Thank you so much of the last couple of days. You are truly amazing. Fantastic 2 days… our business will go from strength to strength”.

Louise Young, Owner, LL Estates

“a breath of fresh air, he offers his wealth of knowledge in abundance and is supportive throughout the implementation of training and development. We as a branch have seen an increase in new business and employee engagement since Bryan has been working with us”

Stacey Mole – Bannisters

“a different approach to carrying out M/A`s, raising the fees and working towards a much better conversion rate.”

Jason Lake – Alexander & Co

“after being an agent for nearly twenty years I still learnt something new and went away with new ideas and tactics to use on my appointments. I found it extremely worthwhile and insightful. He’s a master of his craft.”

Matthew Fairclough – Director – Pearson Ferrier

“I thought the trainer was very good and came up with some great ideas and gave the information and help that we need!”

Richard – Morrison Watts

“Just thought I would give you an update on how things are going…. Really well… the course helped me so much with getting started! So thank you very much!!!”

Matthew Hedges – BigBlackHen.com

“The course was great really effective and it’s really helped my training I feel more confident and understand the industry a lot better now. Thank you again l, I will let you know how I’m getting on.”

Henry Hammond – Martin & Co

“I’ve had training before and it wasn’t as interesting as this, I have put my agenda into place already and my manger has been impressed with my structure in my calls, thank you again.”

Jack Terry – Park & Bailey

“I’d like to thank you for a great week. Very beneficial and enjoyable, i learnt a lot and feel more confident going into the field now. Wish you all the best in the future.”

Yazen Hasi – Kensington Lettings

“I just wanted to thank you so much for the past week, We all learnt so much from you! I think I would have been completely lost if I didn’t go on the course. I will definetly recommend it! Thanks again and I will keep you updated on how everything’s going :)”

Sophie Bartlett – Charles David Casson

“The course was excellent I really enjoyed it. I’m getting on really well and am excited about selling some houses”

Ellie Edwards – Anthony Pepe & Co – Green Lanes

“I really enjoyed the course and I love my new job, everyone is really nice and the role is interesting and it is going to keep me very busy!”

Hollie Jarvis – Grey Fox – Rainham

“Thank you Estate Agency All-Stars for helping me secure a placement within a brilliant organisation. The course has definitely helped me have confidence in what I’m saying, knowing the theory makes a world of difference”.

James Rigby – Imagine Group – Watford

“I just wanted to send you a quick note to thank you for visiting yesterday and finishing off Shazin’s training. It was really above and beyond and we really appreciate it. Shazin was really impressed with the course itself and I can already tell that she is a lot more confident and enthused about the job. Thank you again – her enthusiasm is brushing off on the whole team – myself included! We will definitely be sending new starters to see you in future.”

Andy Sewell, Manager, MARTIN & CO

“Our All-Star has hit the ground running and it’s obvious the training has probably helped her jump at least 6 months.”

Steve O’Neill, owner of Greyfox Estate Agents

“Hilbery Chaplin are extremely pleased with ‘Estate Agency All-Stars’ who offer a unique combination of recruitment and training which places them above other industry recruitment agents. The standard of candidate has so far been excellent and we are looking forward to working with them again in the future.”

Anita Pashley, HR Manager at Hilbery Chaplin

I enrolled three of my junior colleagues on the  ‘Introduction to Estate Agency’ course run by  Estate Agency All-Stars. It proved to be exactly what was needed. I sent three young, inexperienced and slightly nervous delegates, one week later I had three confident and enthusiastic Junior Negotiators. I would be the first to say that nothing beats experience but everyone has to start somewhere and this course provided an excellent base from which they can build and also gave them confidence in themselves and their abilities. Thanks.

Aidan Branch FNAEA (Honoured) NAVA MARLA, Director, Durrants

“Sending four of our new recruits on a weeks course was new territory for us. The structured and condensed method of training provided was simply not something a company of our size could provide in house. Given the feedback from the attendees we will certainly make this part of every trainees first six months to ensure they grasp the fundamentals of the role and hit the ground running.”

Mark Cooper, Partner, Coopers Residential

“I was very pleased with the standard of training and the content covered. Our new recruits have got off to a flying start. We have now made it company policy that all new recruits without industry experience will attend this course.”

Sean Newman, Chairman, Newmans Estate Agents

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