Ok, hopefully, a simple question for most of you.
Q: Can you tell me (via the comments section) one of the key reasons why these agents were displayed at the bottom of a Google search for “estate agents in Camberley”?
Here is the second question, why were these agents (most of whom are ‘upfronters’) displayed at the top?
THAT ARE ACTUALLY LOOKING FOR YOU NOW!
What is a shame, is all of the Estate Agents above have recognised that to place yourself directly in front of customers is good business. Just some are better at it and probably have someone looking after their PPC account for them.
Google were the pioneers of ‘Attraction Marketing’ allowing us to place our brand, services, and products directly in front of customers who are searching for us. Our more traditional methods are basically called ‘Interruption Marketing’ meaning we deliver an advert in front of customers when they may not be directly looking for us at that time.
Clearly, both methods produce results, some better than others. If you currently do not have PPC in your marketing strategy, it may be time to look into it. If you do and you are appearing at the bottom of the results then you may be facing 15% fewer clicks than those at the top of the page. It doesn’t have to cost much and the display position is NOT JUST ABOUT HOW MUCH YOU SPEND. Google changed the way ADs are displayed around Jan 17, dispensing of the adverts that used to appear on the right-hand side of the search results. The current ads ( snack packs ) are larger and positioned around, not just cost, but also a quality score that Google applies to your website. Relevance is critical because if your advert always sends people to your home page then you have about 8 seconds to convince them to stay. If however, you deliver your visitors to a relevant landing page then they are likely to stay a while.
What I like most, is what I have liked about Estate Agency and the best way to sell your clients home, Performance Related Results, meaning you only pay for a resulting click through, just the same as we work.